Email is still alive and well in 2022. For any company to reach engaged customers, email marketing remains the most effective tool as long as you do it well. Due to this fact, there are plenty of email marketing services to choose from. We have reviewed a number of popular platforms to compile this list of the top five email marketing platforms.

Aweber

In the world of email marketing, AWeber has been used for years by professionals. Digital marketing needs may become more sophisticated as customers become more demanding.

You can use it for everything from getting new subscribers to building lists to sending emails. Undoubtedly, it’s one of the best email marketing platforms due to its convenience.

You’ll respond to emails 42.5% faster with Aweber’s EmailAnalytics. Additionally, 35-50% of sales go to first responders. So, your chances of success increase by 7x if you follow up within an hour. Because of this reason, almost half of a professional’s day is spent on email, so if you do it right, you’ll be able to reach them.

All these catchy features make Aweber a part of our list of the top five email marketing platforms. 

Pros

• Setup is free
• Easily navigable
• Setting up is simple
• Reliable customer service

Cons

• Contact information
• It takes time to learn
• There is not much variety in the colors of the fonts

GetResponse

With plans ranging from free and basic packages for small businesses, medium businesses, and enterprises, GetResponse offers a complete email marketing solution for every type of business.

In addition to creating email newsletters, mobile applications, advertisement campaigns, landing pages, webinars, and transactional emails, the platform lets you create a free website.

With its free version, you can reach up to 500 people, but some features are restricted. In order to achieve tangible business goals, you’ll likely need to upgrade quickly to a paid version from this version.

A company of any size could benefit from GetResponse. If usability is a top priority for your team, this is a good option because of its interface and free plan. With the platform, advanced marketing features are accessible in an unintimidating manner.

Pros

• Until 500 contacts are added, the free version will be available
• The free version includes unlimited sending
• A visual and HTML email editor

Cons

• The free plan does not include automation or segmentation
• A/B testing and campaign schedules are limited in the free version

MailerLite

The drag-and-drop interface in MailerLite makes it easy to design your email marketing campaign the way you want. This company’s mission is to simplify everything, which is why its software is streamlined and clean.

Because MailerLite’s platform is so user-friendly, you can send emails quickly and easily. Users can contact email support for assistance if they encounter any problems. This is one of the main reasons it is in the list of the top five email marketing platforms.

With its free-forever plan, you can send 12,000 emails to 1,000 subscribers. In addition to the free plan, there is a paid plan if you want more bandwidth or advanced features (such as the possibility of removing MailerLite branding). Costs vary based on the number of subscribers. An annual plan saves you 30% compared to a monthly plan. A 30% discount is also available to nonprofits.

Pros

• An easy-to-use drag-and-drop interface makes designing emails a breeze
• 1000 contacts are included in the free plan
• Support via email
• There are many email templates to choose from

Cons

• It does not include CRM functionality (though it can be integrated)
• Integrations are limited
• Creating an account requires a lot of information about your company

Moosend

The delightful email service provider behind major brands such as Vogue, TEDx, and Domino’s is Moosend. Value for money is one of its biggest draws for users. In addition, there are many features at a much lower price than traditional competitors.

You’ll need to look elsewhere for all your marketing needs since Moosend doesn’t offer a website builder, SMS service, or advertising support. However, it provides everything you need for email marketing: transactional emails, countdown timers, landing pages, newsletters, automation workflows, shopper behavior tracking, etc.

As Moosend integrates with over 100 other apps, you can ensure that all your marketing data and strategies are in sync. These amazing features make it a contender in the list of the top five email marketing platforms.

With Moosend, you can send unlimited emails no matter your subscription level. You only pay based on the size of your audience. If your team is just starting with email marketing, it could be a good choice because of its user-friendly interface.

Pros

• Free trial for 30 days
• Reporting and tracking with advanced features
• An interface that is clean and easy to use
• An all-in-one CRM and email marketing system

Cons

• The free version is not available forever
• There can be a maximum of five users without an Enterprise account

Benchmark

While Benchmark may not be as well-known as the other tools on this list of the top five email marketing platforms, it’s definitely an intriguing option, especially if you don’t want to be (or hire) an email designer.

Whether it’s their custom templates or the platform itself, everything is beautifully designed and created to ensure a great user experience. Despite appearing trivial to some, it can make all the difference in understanding your data and making the right impression.

The Benchmark email tool and marketing automation software start at just $10.50 per month, making it an affordable choice for any small business.

It’s particularly suitable for small agencies and consultancies, where design plays a key role in both staff training and client satisfaction.

Pros 

• User-friendly
• Information gathering
• Templates for email messages
• By experimenting with different contents and send times, AB Testing helps improve your emails’ performance. Emailing is easier with great objectives.
• There is an automatic email series feature. For example, subscribers are automatically moved from leads lists to customer lists after making a purchase.

Cons

• Upgrade prices are way too high compared to similar software.
• Since Benchmark Email is expensive, it is only relevant to small and already well-developed users. 
• Forms for signing up
• Slow Service and support for customers

Final Words

To sum it all up, email marketing is still king, and there is no industry where email marketing isn’t effective. When users leave an item in their cart, an e-commerce store can send a follow-up email reminding them to make the purchase. By encouraging users to demo a product, SaaS products can determine how persistently to follow up based on whether leads accept their offer. Several industry reports have proven the effectiveness of email marketing despite the fact that it is not a new technique.