Optimizing your website for SEO can be difficult when you’re just starting out. Thanks to the best SEO tools, finding the best ones is easy. On this list, we’ve compiled all of them. We talked to SEO experts to find out which keyword tracking tools are impressing SEO experts. It’s not necessary to try all these tools; choose the one that’s right for your company.

So, without further ado, let’s look at digital marketers’ top 5 SEO tools.

SEMRush

SEO uses SEMrush to find keywords and keyword phrases. The database contains over 20 billion keywords and keyword phrases, making search results stand out from the competition. It is the only database of its kind in the world.

In this tool, you can see the number of keywords and keyword phrases searched monthly, KD (the difficulty of ranking for a keyword), CPC (the average cost per click for PPCs), and Com. Rankings (number of websites ranking for the keyword), Trends (keyword trends over the past 12 months), and SERPs (snapshots of search engine results pages).

Marketing SEO tools such as SEMRush are popular with the SEO community. With this tool, you can easily assess your rankings and identify changes and new ranking opportunities. In this SEO tool, you can compare your website with the websites of your competitors using Domain vs. Domain analysis. By comparing keywords and domains, you will be able to gain a better understanding of your website’s search data, traffic, and even your competitors. The On-Page SEO Checker allows you to check your rankings and get recommendations to improve your website’s performance.

Pros

• A large database. Semrush gives you access to unparalleled data.
• A wide range of features. There’s no other platform that offers as many tools as Semrush. Including SEO, social media, and PPC, its toolkit covers almost every online marketing channel.
• The metrics for backlinks and keywords are extensive. 
• Features that help you build links. 
• It is great value for the money. You might look at the pricing of Semrush and think it’s expensive. 
• Generous usage allowances. 

Cons

• It’s only sometimes possible to trust traffic analytics data. You can only get a rough estimate of traffic with Semrush. 
• Google is the only company covered by the data. Semrush’s biggest drawback is that it only provides data about Google. 
• It is cluttered in the UI. It might be too much for beginners.

SpyFu

Despite SpyFu’s fantastic premium version, many of our experts praised its free features. It is undoubtedly one of the best SEO tools for free available in the market.

It’s easy to get started, and you can upgrade to paid features as you progress. By viewing the number of searches a keyword receives each month, you can determine its rank difficulty. Additionally, you can discover what keywords your competitors are using by researching them. Furthermore, you can easily find out how many organic keywords your competitors use, how many monthly clicks they receive, who their organic and paid competitors are, and what Google Ads campaigns they are running by searching their website. As one of the most comprehensive SEO analysis tools on the market, it is, without a doubt, the best.

Simply put, SpyFu offers insights into SEO, PPC, and keyword-related activities. A successful online marketing campaign is made possible by this method, which is very cost-effective. In addition to spying on your competitors, you can monitor your activities. In addition, you can see how keyword usage has changed over time based on organic search usage. The most profitable organic and paid search ads and keywords used by your competitors will also be provided to you.

Pros

• Helps in Domain Search
• It provides you Monitoring tools
• Reliable contact information
• Provide Smart recommendations

Cons

• Inaccurate PPC reporting
• More manual search is required
• Not web-wide coverage

SerpStat

The Serpstat platform is an SEO, PPC, and content marketing growth hacking tool. You can use Serpstat to analyze competitors, solve SEO tasks, and manage your team with an easy-to-use, all-in-one tool. Experts are now switching to the tool because it collects keyword and competitor analysis data for every Google region. 

The awesome features of Serpstat make it one of the best search engine optimization tools. One of the most popular features is Missing Keywords, which identifies the keywords your competitors rank high for but not you.

This awesome tool allows you to check the SERPs across multiple devices and locations.

If you’re searching from a different location or on another device, the results can differ dramatically, especially when searching for local terms like “pizza shop” or “landscaper.”

This tool lets you see how the results will appear for someone searching from any major city in the world using a particular phone.

Pros

• Reports on audits are excellent.
• It has an easy-to-use user interface.
• Creating a baseline has been made more accessible through domain analysis.
• Display different results on different devices 

Cons

• It is necessary to explain some of the audit points because they are too technical.
• It would be nice to have more options for editing reports.
• A few more suggestions are needed to improve SEO.

LongTailPro

Keyword research specialists and SEO marketers will definitely benefit from Long Tail Pro’s use. It has been stated in many Long Tail Pro reviews niche marketers should optimize and build their sites using the most profitable keywords. Taking a look at it, let’s see if it is cheap and straightforward and a must-have tool for bloggers who are seeking ideas.

In the opinion of SEO experts worldwide, keyword research plays a significant role in business growth. Therefore, this process is given a lot of attention to ensure better rankings.

Long Tail Pro goes beyond keyword research. This tool is packed with features that make it more user-friendly. It has the following advantages that will convince you to switch immediately:

You can create a wide range of projects with the Long Tail Pro Tool. Different sites can have various campaigns with this.

A seed keyword can be used to generate keywords using this tool.

You can export keywords to Excel using the tool.

Long Tail Pro allows you to import keywords.

In order to increase AdSense revenue, it helps you search for some long-tail high-CPC keywords.

The available domains can be found here. In order to create a micro-niche blog, you can use Long Tail Pro to search for keyword-rich domain names if you are creating a micro-niche blog. Similarly, search engines such as Google, Yahoo, and Bing offer you the ability to check your keywords’ ranking using this tool.

Pros

• Search for keywords in bulk.  
• It is an excellent score for Keyword Competitiveness.  
• You can use the competitor analysis screen to determine how likely you are to rank higher than your competitors.
• It is extremely easy to use and accurate for tracking rank. 

Cons

• Manual keywords should have a higher limit.  
• A higher limit could be set for seed keywords. 
• It would be better if the text and URLs in the competitor analysis were displayed more clearly. 

SEOPressor

On-page optimization of your blog posts is made more accessible with the SEOPressor WordPress plugin. It will also provide you with insight into your website’s SEO health so you can improve your Google rankings. To learn more about SEOPressor, read our in-depth review.

With SEOPressor, you can analyze on-page SEO, control crawls, manage links, and more.

SEOPressor Connect powers over 23 million WordPress pages.

It can be daunting to learn SEO if you have access to great tools or an in-house expert. Thus, you will be able to save time and money by taking advantage of some great SEO tools.

It’s always a challenge to choose the best tool out of so many available options, so we’ve ranked SEOPressor in our ranking of the best SEO tools. 

Pros

• It is the #1 on-page optimization tool
• SEOPressor gives a score (0 to 100, 100 being the best) for every post you write on WordPress.
• This plugin gives you great suggestion recommendations to optimize your blog posts naturally
• Provides LSI keyword suggestions.

Cons

• Unlike Semrush, it does not offer a complete SEO package. Using this plugin will help you increase search engine traffic to your site through on-page optimization.
• The number of keywords you can target per post is limited to three. That’s a big disadvantage if you’re someone like us who writes detailed content focusing on multiple keywords (sometimes ten LSI keywords).

Final Words

These are the best SEO tools on the market. Using them allows you to generate insights that would otherwise take a long time to gather. To get the results you desire, you will have to put in the effort. To do this, you must produce SEO-optimized content, rewrite all your product descriptions, and adjust your website based on what you’ve learned from these SEO tools.